Portfolio
Clipped - Short form podcast discovery
February 2026
This case-study takes a look short-form podcast discovery platform that surfaces the most engaging, AI and community-curated clips from across podcasts, letting users quickly scroll through short, high-signal moments and jump seamlessly into full episodes while giving creators a native distribution and insights layer for their best content.
Product Discovery, Market Analysis, Competitive Analysis, Strategic Recommendations
Attachments
NabuAI - Knowlege Mangement for Academia
December 2025
NabuAI is an AI-powered knowledge management platform that helps researchers and students capture, organize, and interact with information in one unified system. Through a web app and Chrome extension, it turns fragmented research into an active, conversational knowledge base—reducing time spent on manual organization and enabling faster insights and deeper engagement with research.
GraphRAG, GPT-OSS, PGVector, PostgresDB, Supabase, Vue.js, Tailwind CSS
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TunedIn - Immersive News Media for the next generation
August 2025
A multi-modal news delivery platform that repurposes existing long-form content into immersive, short-form experiences similar to Instagram Stories and TikTok. Powered by LLM's, it creates snackable TL;DR versions of articles, videos, and podcasts tailored for Gen Z consumption. The platform includes personalized content recommendations, in-feed contextual advertising, and comprehensive analytics to drive engagement and revenue for news publishers.
Vue.js, WaPo Web API, Neo4J, MongoDB, User Research, Collaborative Filtering, Contextual Advertising
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Spotify Strategic Analysis & Recommendations
May 2025
Analysis and recommendations to improve Spotify's competitive positioning and bottom line through enhanced web strategies, data analytics, and user behavior insights. Covers company overview and demography, market size and competitive landscape, financial analysis (revenue, costs, projections), key performance indicators, and strategic recommendations for premium subscriber growth, ad monetization, content discoverability, and creator ecosystem.
Data Analytics, Market Analysis, Financial Analysis, KPI Design, Strategic Recommendations
Better Together - Local Commerce Discovery for Communities
July 2024
Better Together is a local commerce discovery platform that connects consumers with merchants, deals, and activities in their neighborhood. The consumer-facing app lets users browse curated deals with budget and category filters, explore local merchants through an interactive map or list view, watch Instagram-style spotlight stories with booking CTAs, and complete bookings with integrated payment processing. A dedicated seller dashboard enables merchants to authenticate via Square OAuth, sync their catalog (items, categories, pricing) into the platform, and manage cross-merchant partnerships. The backend leverages Supabase Edge Functions for the OAuth authorization flow with CSRF protection and a PostgreSQL data layer modeling deals, merchants, offers, stories, and catalog items with relational mappings.
Vue.js, Tailwind CSS, Pinia, Supabase, Square API, Mapbox GL, Fastify, Handlebars, Deno, Edge Functions
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GW Store – Loyalty, Rewards & Referral Program
May 2024
A full systems analysis and design project for the George Washington University Campus Store, addressing suboptimal customer engagement (1.82% Instagram engagement vs. 2.6% average) and the absence of any retention strategy. Led requirements gathering through stakeholder interviews and market research, then designed a comprehensive Loyalty, Rewards & Referral System featuring tiered membership (Influencer, Partner, Ambassador), points-based purchasing, voucher management with local business partners, and a referral engine. Delivered UML artifacts (use case, activity, class, sequence, and state diagrams), mobile app wireframes for customers, a POS integration UI for employees, and an admin analytics dashboard for store managers. Expected outcomes include an 8% increase in repeat purchases, 18% reduction in churn, and 37% higher retention when loyalty is linked to referrals.
Systems Analysis, Requirements Engineering, UML, UX Design, Agile Methodologies, Retail Tech, Information Systems
Attachments